Top 10 tools to get you ranked higher in Google
Everyone wants to get their page ranked #1 on Google. I'll jump right into the nitty gritty and give you some helpful tips on how to get there (or at close). Google doesn't care about how pretty your web page looks, or how you spent countless hours trying to float that sidebar left and have it look the same in all 5,000 of your browsers. Google cares about your content and the structure of your code. That's it. Here's a decent check list of what you can do to format your web page in order for google to index your site better.
This is probably the most important of them all. Google loves keyword rich title tags. When creating your site, make sure your company name, site name, what you do, what the page is about, etc etc. Make sure the title tag mirrors what content is shown on the page.
Out are the days of keywords. In with the new of key phrases. As well as searching the document for keywords, Google checks meta tags. When searching for key phrases to describe your site, and if your company or website is geographically targeted, try to include the location. Example: "vancouver web design".
I've found in the past that this will increase your traffic by at least 50%. Google also has a wicked keyword search tool to find what keywords would suit your site better.
Note: Don't use the same keyword more than once. Google will blacklist your site which will leave you with a page rank of 0.
Other than improving accessibility for document readers, you have to treat Google as being blind. Search engines don't see images so make sure they can read them. Providing iages with the appropriate ALT tags or Title tags allows crawlers to cache in those keywords and add to your list.
When creating menus on your site, try to avoid using graphics and stick to text based links. You want to keep your site as optimized as possible. Graphics can sometimes be a clutter as well as a hastle if you need to add more menu items.
Using h1,h2,h3,h4... tags greatly improves your chances of getting ranked higher. Make sure you use them appropriately and sparingly.
Following in the footsteps of link farms, sitemaps allow search engines to find each page of your site. If you already have a sitemap, go over to Google's Webmaster Tools and submit it.
Although Google is stepping it up to allow their crawler to go through and index Flash, documents, and links while using Macromedia's SDK, you will need to make sure that you have alternative content to support your snazy flash animation.
Get noticed and get listed in as many serach engines as possible. Some sites let you do mass submissions to all the major search engines. A great place to get indexed would be DMOZ, one of the older directories.
Don't even do it. That's an SEO no-no. Put all your content on the front page. If you have a blog (that you update frequently) make sure it's right on the front page. This will improve SEO immensly and generate more keywords and phrases than your heart desires.
A lot of different factors play a role in your ranking and there are a ton of different ways to improve it. Try taking up blogging and write about something that you enjoy. I've only recently started blogging and try to do it as often as possible. I plan on writing a couple of tutorials for Drupal and contribute back to the community I've taken so much from.
Until next time, keep the keywords rich, and the title tags full.